In an exclusive interview with TECHx Media, Antony Lovell, CTS (Sales Director, MEASA, SHURE) and Suhed Mohammed (Business Unit Head, UC, NMK Electronics) reflect on Shure Incorporated’s 100-year journey — from catalog parts to global audio powerhouse.

As the spotlight shifts to Unified Communications, the discussion explores how Shure continues to lead with intelligent, scalable audio solutions built for the hybrid era.

🟧 Highlights include:
🔹 The evolution of Shure’s product portfolio
🔹 What differentiates Shure in the UC space
🔹 The strength of Shure’s regional partnerships, including NMK
🔹 A shared commitment to training, sustainability & innovation
🔹 Insights into channel support, market segmentation, and the road ahead

🎥 Watch the full conversation on YouTube: (6) Shure at 100: Legacy, Innovation & the Future of Audio from Antony Lovell & Suhed Mohammed - YouTube