NMK Electronics, a premier distributor of professional audio-visual, lighting, and communication solutions, concluded a successful participation at SLS Expo 2025, reinforcing its leadership position in the Middle East while accelerating its strategic expansion into the Saudi Arabian market. The company showcased an impressive array of industry-leading brands across an expanded 220-square-meter exhibition space, specifically targeting growth opportunities in Saudi Arabia’s rapidly developing AV sector.
“As demand for professional AV solutions accelerates across the region, particularly in Saudi Arabia’s Vision 2030 initiatives, our presence at SLS Expo demonstrated leadership beyond just showcasing products,” said Alex Kemanes, Regional Middle East Director at NMK Electronics. “Pro AV partners and end users in the UAE and Saudi Arabia need scalable, reliable solutions to support the region’s most ambitious projects, and Saudi Arabia represents our most significant growth opportunity.”
Immersive Technology Experience
The NMK exhibition featured a working environment that demonstrates real-world applications rather than traditional product displays. The centerpiece included Epson’s 6×6 meter digital projection ceiling powered by 7th Sense technology, creating immersive sky and galaxy visuals through projection mapping.
“From signal distribution and networking to audio reinforcement and control interfaces, every section was designed to showcase how NMK offers everything under one roof from the best brands in the industry,” said Peter Herring, Group Technical Director at NMK Electronics.
Comprehensive Brand Portfolio
The exhibition featured key technology partners including INFiLED LED solutions, Chauvet professional lighting with hourly light shows, Shure’s latest Axient Digital PSM system, and L-Acoustics’ advanced L2 audio system. Riedel Communications demonstrated flexible signal distribution using SMPTE 2110 standards, while Televic and Arthur Holm showcased smart conferencing technologies.
A major highlight was the global debut of Allen & Heath’s all-new QU 5 audio mixing console. The technical infrastructure was supported by Luminex’s GigaCore and LumiNode products, with additional solutions from QSC, Peerless-AV, Lightware, SurgeX, Analog Way, and other trusted partners.
The expanded SLS Expo presence underscores NMK’s accelerated expansion strategy with Saudi Arabia as the primary focus. The Kingdom’s ambitious Vision 2030 transformation, including mega-projects like NEOM, AlUla, and the Red Sea Development, creates unprecedented demand for sophisticated AV infrastructure. NMK is positioning itself as the premier partner to support Saudi Arabia’s entertainment, corporate, and architectural AV requirements while continuing to serve the broader Middle East region.
