Ovation partners with NMK Electronics to add L-Acoustics L2, elevating pro audio standards in the region.

Dubai, UAE, 26 June, Thursday— Ovation has made a significant leap in strengthening its dry hire capabilities by adding the L-Acoustics L2 system to its arsenal. Comprising L2 x12, L2D x4, and KS28 x32—supplied through its long-standing partner NMK Electronics—this latest investment cements Ovation’s position as one of the top L-Acoustics inventory holders in the region.

A Decade of Growth and a Future-Focused Investment

Ovation launched its UAE dry hire business exactly 10 years ago, starting with a strong focus on video before expanding into lighting and audio. When it came time to upgrade their audio offering, they chose to invest in a brand that consistently featured on top-tier technical riders: L-Acoustics.

Their inventory had already included 5XT, Syva, and Kara II, and with the arrival of the L2 system, their L-Acoustics portfolio is now among the most extensive in the Middle East.

“We’ve always believed in investing in technology that stays relevant for the next decade,” said Kevin Fernandes, Director, Ovation. “After extensive research and deliberation, the L2 checked every box—it’s rider-friendly, future-ready, and designed to meet the highest expectations in the live production space.”

Built to Perform. Built for the Region.

“As a dry hire business, it’s vital that we invest in widely recognized, in-demand gear,” Fernandes added. “The L2 system not only strengthens our current offering—it helps us attract new opportunities across concerts, touring shows, corporate experiences, and more.”

With many K2 systems already present in the region, Ovation aimed to differentiate themselves by choosing the cardioid-enabled L2, designed for tighter setups, faster load-ins, and premium sound performance.

Game-Changing Technology for the Middle East

“L2 is the evolution of our iconic line arrays,” explained Cyril Mattar, Regional Manager, L-Acoustics. “It uses the latest technologies with cardioid built-in, allowing rigging and derigging to happen extremely fast which makes all of our rental partners more efficient on site. Its smaller footprint also means more units can fit in a truck, further increasing operational efficiency. We are thrilled to see Ovation adopt the L2 and lead the market.” Ziad Lakis, brand manager at NMK Electronics added, "With the launch of the L-Acoustics L2 system, we've seen a noticeable increase in demand across the region. Partners like Ovation understand the value of staying ahead of the curve, and their investment reflects the market's shift toward next-generation, rider-favoured solutions. L-Acoustics continues to set new benchmarks in audio innovation, and the L2 system is a clear example of how the brand is shaping the future of live sound through power, precision, and efficiency."

Strengthening a Long-standing Partnership

“We've had a business relationship with NMK for 25 years. They were the ones supporting us in our business venture when we first started out in Oman, and ever since we started out in the UAE exactly 10 years to date, they have been supporting us here too with their broad product portfolio. Needless to say, the relationship is great and we love working with NMK,” said Fernandes.

Cibin Cherian, Key Account Manager, NMK Electronics, added: “It has been an incredible journey, and, today, we’re proud to see the L2 system delivered to Ovation. This system perfectly complements their commitment to investing in cutting-edge technology. NMK will continue supporting Ovation through training, technical support, and spare parts availability.”

Jesse Dullabh, Business Unit Manager, Pro AV Division, NMK Electronics, said: “We are thrilled to supply the L-Acoustics L2 system in Dubai to a valued partner like Ovation. Our relationship spans decades, and seeing it grow through such cutting-edge projects is incredibly exciting. The L2 system will now power some of the region’s most important shows and concerts.”

Equipped for the Future

Ovation believes the future of event technology lies in compact, efficient, and powerful systems that are built for speed, scale, and sustainability.

“The L2 embodies where this industry is headed,” Fernandes concluded. “We’re committed to setting the standard, and this investment ensures we continue to support our clients with nothing but the best.”

About NMK Electronics
NMK Electronics, a Midwich Group company, is a leading distributor of professional audiovisual (AV) products in the Middle East, with offices in Dubai, Sharjah, Riyadh, and Doha. Together with its portfolio of reputable brands and a dynamic team, the company has achieved a market leader position in its niche industry. Trusted by leading consultants, system integrators, and end-users, NMK has supported top-tier clients on some of the most prominent projects across the GCC.

Head of Marketing at NMK Electronics
Maleeha Riaz

PR Contact:
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Virginia Arivu - [email protected]